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CLASSIFIED · DOSSIER 001

BOHND × LIMAGE — Q2/Q3 2026

LIMAGE
MARKETING
PLAN.

EP1 + EP2 rollout. Two records, back to back. Real traction, built with intention — not forced hits.

$100K
total budget
2
EPs
11
singles
16W
rollout window
§ 01 / 11

01 · the thesis

The approach.

  • ›Two EPs, released back to back.
  • ›Real traction. No forced hits.
  • ›Steady releases keep Spotify's algorithm paying attention.
  • ›The numbers tell us where to spend.
  • ›When a song works, we spend more. When it doesn't, we stop.
§ 02 / 11

02 · structure

Two phases.

PHASE 01 · EP1
Brand & story.
  • ›Build the world. Show Limage from a few different angles.
  • ›Smaller test spends per release.
  • ›Warm up the audience and the algorithm.
PHASE 02 · EP2
The heaters.
  • ›The songs with the biggest commercial upside.
  • ›Most of the budget lands here.
  • ›Phase 1 is what lets Phase 2 hit.
§ 03 / 11

03 · per release · no exceptions

Always-on stack.

Every release gets the full kit. No skipping steps.

01
Editorial pitching
Pitching the song to Spotify's editors so it gets considered for official playlists.
02
PR push
Getting music journalists and outlets to write about the song.
03
Press release
A short written announcement we send to press contacts when the song drops.
04
UGC — creator-led
Paying creators to make TikToks and Reels using the song.
05
Sound campaign
Seeding the song into TikTok and Reels so users start using it in their own videos.
06
TikTok Spark Ads
Paid TikTok ads that run on top of real creator posts — cheaper and more authentic than studio ads.
§ 04 / 11

04 · receipts · spotify for artists

The proof. Release 01 is working.

Dig Me dropped 04/24/26. In the 30 days that followed, every number that matters roughly doubled. This isn't a forecast — it already happened.

Hover any number to see what it means.

+100%
monthly listeners
33,593 → 67,228
The number of unique people who played a Limage song in the last 28 days. It doubled.
+102%
streams · 30d window
52,357 → 106,040
Total plays across all songs in the 30 days after Dig Me vs the 30 days before. Roughly doubled.
+173%
saves · 30d window
467 → 1,273
People hitting save to add the song to their library. Strongest 'I'll come back to this' signal.
+56%
playlist adds · 30d
2,794 → 4,352
How many playlists picked the song up — Spotify editorial, algorithm-made, and listener-made combined.
daily streams · pre-release vs post-release
14 days before 04/24 → latest data (05/23) · hover the chart
BEFORE AVG
1,707/day
AFTER AVG
3,535/day
LIFT
+107%
before = 14d pre-release avg · after = 30d post-release avg · lift = % change.
▼ DIG ME · 04/24PRE-RELEASE BASELINE6,295 · 04/30
04/1004/24 RELEASE05/23
PRE · 04/10–04/23
~1.7K/day
04/24 RELEASE
1,953
◆ DIG ME
04/30 PEAK
6,295
LAST 7D AVG
2,584/day
WHAT THE NUMBERS SAY
  • ›Biggest first month in the catalog. 106K streams in 29 days — and still climbing.
  • ›Saves more than doubled. 1,273 in 30 days — listeners aren't just landing, they're keeping the song.
  • ›Playlist adds climbing fast. 4,352 in 30 days — Spotify is picking the catalog up on its own.
WHAT THIS MEANS FOR THE PLAN
  • ›Release 01 did its job: wake up the algorithm, prove the sound, build the runway.
  • ›The chart shows the real story: flat ~1.7K/day, then a hard jump four days after release, peaking at 6.3K/day and still holding ~50% above baseline three weeks in. That's sustained — not a launch-week spike.
  • ›EP2 lands into an audience that's twice as big and warmer than what Dig Me launched into. The whole plan is playing out on schedule.

// source: spotify for artists · pulled 05/23/26. happy to walk through the full dashboard live.

§ 05 / 11

05 · off-the-record

The honest part.

  • ›This is release 1 of 11. The numbers above are real — but they're also the result of us pushing hard. We forced this song into rooms that weren't quite ready for it yet.
  • ›UGC ran more expensive than we'd like. We hustled. We made it work.
  • ›Every release after this gets easier. More catalog, more data, a warmer audience, more leverage with creators and curators.
  • ›Honest read: at this stage of an artist's rollout there's often no lift at all. We're well ahead of that. We're all good.
§ 06 / 11

06 · capital allocation

$100,000 total.

bucket
$
Already spent
20%
$20K
Per-release working budget
50%
$50K
Scale fund
only spent on songs that are working
20%
$20K
Contingency
10%
$10K
WORKING BUDGET · SPLIT
  • ›EP1 · ~30% (~$15K) — smaller test spends across the brand-building releases.
  • ›EP2 · ~70% (~$35K) — bigger push on the heaters.
PER-SINGLE · DEFAULT
  • ›UGC — 35%
  • ›Sound campaign — 30%
  • ›TikTok Spark Ads — 35%

// these are starting points. the splits shift based on what's working.

§ 07 / 11

07 · signal-driven

How the budget moves.

Simple rule: when it's working, we spend more. When it's not, we stop.

▲ SPEND MORE — WHEN WE SEE
  • ›Cheap, efficient ad clicks.
  • ›Real people making TikToks with the song on their own.
  • ›Spotify popularity score climbing past 50.
  • ›Saves and shares going up.
▼ PULL BACK — WHEN WE SEE
  • ›Ads costing too much per result after the test.
  • ›Engagement flat or going down.
  • ›Popularity score stuck below 50.

The scale fund only spends on confirmed winners. No guessing. No forcing.

§ 08 / 11

08 · instrumentation

What we watch.

01
Popularity score

Spotify's 0–100 score for how hot a song is. Updates daily. Above 50 = real momentum.

Best early signal. Below 50, we don't push harder — we wait.

02
Ad efficiency

CPC = cost per click. CPA = cost per action (save, follow). Lower is better.

If ads cost too much after the test, we cut and save the cash for a better window.

03
Sound traction

Real TikToks/Reels made with the song, save rate, and full-listen rate.

Real creators using the song, plus save rate and how often it's heard end-to-end.

§ 09 / 11

09 · honest framing

Where we're not betting.

  • ›Editorial playlists. We pitch every release, but we don't bet the campaign on a Spotify editor saying yes. The algorithm (via Toolost, our distributor) does most of the work now.
  • ›PR. Runs on every release. The big press moment lands on the right song — we earn it across the rollout, not on day one.
§ 10 / 11

10 · transmission schedule

Release calendar.

EP1 · WINE FOR BREAKFAST
  • 01 — Intro
  • 02 — Dig Me
  • 03 — 911
  • 04 — Voday
  • 05 — Art
  • 06 — Unforgettable
EP2
  • 01 — Only With U
  • 02 — Greedy
  • 03 — Gossip
  • 04 — Crybaby
  • 05 — Sincerely Yours
window04 / 24 / 26→08 / 14 / 26· a single every two weeks, alternating between the two EPs.
§ 11 / 11

11 · terms of engagement

Sign-off.

  • ›Steady releases. Data-led spending. No forced moments.
  • ›Wins scale the budget. Not the calendar, not hope.
  • ›We need sign-off on this plan before the next payment lands — so we're on the same page on where we're going and what we're doing.
  • ›If it doesn't fit, we're not the right team — and that's okay too.
awaiting sign-off

$ awaiting sign-off

// sign-off → next payment → next release window opens.